Your website is the first impression of your business. It gives a presence about your who you are, what you offer, and why your customer should buy from you It is the first step in the customer journey that lets you build trust.
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A well-structured website drives more visitors and helps achieve your business goals. So, the latest website design trends give visitors a better user experience (UX).
If you want a high-quality and well-structured website, then you must look for a website design company. They have designed numerous websites for various industries, so the know your desires.
Website design agencies follow various steps to build a stunning website for their clients. We would like to a brief guide, illustrating the design and build process.
A solid strategy should begin with developing buyer personas who will be interested in your services or products. Then write compelling copy clearly defining what you are offering, why someone should buy it, and why they should trust you to buy from. There are many steps in the trust ladder but these can get you in the right direction.
Lastly, please measure your meaningful key performance indicators (KPIs). Capture the data before your redesign then measure periodically after the launch.
Your website should not only be a billboard, but it must also be a business tool. It should attract visitors then engage them to stay on and click through your pages because they are being educated about the items and gaining confidence in your ability to deliver.
You can create below goals for your website:
Promote interaction with existing and potential customers.
Build your brand.
Boost your conversion rate.
1.2 BRAND MESSAGE
It plays an essential role to unite with your users and drives the users towards your website.
1.3 USER AND WEBSITE DESIGN
It outlines the attributes of the user and the website. User’s characteristics incorporate their desires, targets, and choices, whereas the website designs meet their desires.
You need to compare the top-ranking websites and identify their weak and strong points, then improve your website afterward.
Keeping these in you are mind, you can go further in the planning process.
Now you know the steps to follow in the strategy, you can plan all the steps required in the website designing approach. Planning is the process of speculating about the necessary actions, are going to be performed in the process, to achieve the desired goal.
2.1 Requirement analysis
Review the user expectations and desires for the website and take their feedback then plan accordingly.
2.2 PROJECT REPORT
Maintain the project report, a proper document that describes the complete information about the user’s needs. It will use as a source for building the entire project.
The Sitemap displays the structure of the website and signifies the layout of pages on the websites. So, the user can get the information immediately.
It is the legal agreement or contract between you and your customers regarding the cost, estimates, technologies, and time required for the project.
Make sure you will get all the website access, such as FTP login, cPanel details, database configuration, and any website frameworks.
2.6 RESOURCE REQUIREMENT PLANNING
You should plan for additional requirements of technologies, equipment, and tools to be used in the project and include all these in the client’s budget for the development of the project.
In this phase, you perform the actions according to the plan.
A website designer comes in a role in this step where the website designing takes place. He is responsible for the provide the look and feel that the client wants to have on their website.
3.1 WEBSITE LAYOUT
Design the website layout keeping the client’s requirement in mind as per the planning steps. Website layout includes components like:
- Color theme
- User experience
- Compatibility with different devices
3.2 WEBSITE DEMO PRESENTATION
It contains the website layout, can be done manually using the pen-paper, or any editor like Photoshop and should be sent to the client for approval. After website mock-up approval, it can process to the next stage.
3.3 CLIENT FEEDBACK
You should share this mock-up presentation to the client for review and wait for his approval. You will have to modify it, if demanded, to proceed with the project further. The client’s feedback will help you to take the project in the right direction.
Once the designing phase has been completed, the next step is to make the website layout working. In this phase, you will have to do coding using programming languages.
Although coding is not an easy task. If we take the proper steps, it gives the best results in a brief time. There are few things you need to know before you start the coding:
You should choose and implement a development framework like ASP/PHP, or a content management system such as WordPress.
The database is a vital part of the website as it stores your data. You need to develop the secured database as per the website’s content.
4.3 WEBPAGE TEMPLATE
It defines the visual layout for different pages of the website like Home, About Us, Blog, Service, Contact Us and so on. In this step, you should also look for these web page’s functionality and develop accordingly.
4.4 SPECIAL FEATURES
If any distinctive features that clients want to have on the website, then you should ensure these features are feasible and congruent with business vision, then be sure to implement.
4.5 USER INTERACTIVE CONTENT
Integrate the user interaction functionalities like Audio, Video, Banners, Pop-ups, and content on the website, written and developed by the specialists.
4.6 FUNCTIONALITY VALIDATION
Make sure that all the integrated links and components are working well.
Integrate all the security measures to get more safe access over the webserver.
Implement all the SEO elements to make the website SEO friendly and improve social media visibility.
The launch phase is where you have completed all the visual layouts on the website before you transfer it to the hosting server it is ready for the users.
In this phase, you should transfer all the style guides, site structures, updated login details, and other deliverable to the clients.
Check the errors of the website, which can be improved.
5.2 MAKE IT LIVE
Transfer the website to the server and make it convenient for the users.
5.3 Final Diagnosis
You should do the final diagnosis using various testing tools like code validator, spelling checker, broken links testing, browser compatibility, and so on.
You should provide proper documentation for the website like a soft copy of the site map, details about technologies used, user and admin manual to the client.
The website world is dynamic, so you need to keep updating it occasionally, to ensure that they are still at an optimum performance level and achieve the best user experience.
The maintenance phase includes the following steps:
- Identify and fix technical errors.
- Update the webpage content after time.
- Optimize website performance through A/B testing.
- Update the overall design if required.
- Update and Implement the new functionalities regularly.
All these steps describe why the web design process takes time to complete but can save time overall and improve your business results even faster. It is recommended that every organization follow all the above steps for the best possible user experience.